2025

Brand Identity

Shoegaze, also a genre of contrasts, juxtaposes heavy textures with hazy vocals and soft ethereal tones. Designing an identity for its music festival needed a unified visual language to define it. 

The solution focused on adopting a photographic identity with long exposure shots, motion blur and texture. The color palette reinforced subtle contrasts audible in shoegaze tracks. The brand identity relied on the name 'Haze' based on hazy vocals in the genre. The brand identity spread across the music festival website, digital tickets, wristbands and merchandise. 

​

This work was done at Pratt Institute, New York.